What are digital signs?
Digital signs are used in the same way and for the same reasons as analog printed
or painted signs, to communicate a message.
However digital signs are more efficient than conventional signs for a number of
reasons:
- Digital signs are dynamic. This create a much stronger impression than static signs
do.
- Digital signs can be remotely controlled and you can always be sure that the right
message is shown at the right time. You do not have to rely on the locals staff to
get your message through.
- Digital signs can be scheduled to show different messages at different times of
the day.
- Digital signs can be used to create fascinating environments and will add to the
atmosphere of your store, restaurant, café or hotel.
In the following pages you will be given some examples on how digital signage can
add to any environment and to make people better informed and entertained. When customers
ad staff are pleased the sales will increase and your economy will grow.
Welcome to the new media of the 21st century.
-”On the screens of their smart phones, tablets, computers and TVs, everyone can
choose exactly what to watch from a never ending ocean of information.
When it comes to screens in public areas, people do not choose the experience themselves.
This makes digital signage a superior way to reach out to and surprise the customers
with the right message at the right time and at the right location”.
