Digital signs can be used as mere decoration as in this German shop window. Here
an irregular video wall adds to the impression of the store in a very powerful and
dynamic way. There is are no real messages conveyed by the screens they just act
as decorations and to build an atmosphere.
Several screens combined together form a video wall. However, as can be seen here,
a video wall does not have to be rectangular but can just as well be as irregular
as you wish.
In this picture, one of the mannequins is actually sitting on a video wall of three
screens that are placed on top of each other.
Another interesting thing to be noticed in these pictures are that the colours selected
for the content shown on the screens match the colour setting in the actual shop
window. Digital signage should form an entirety that encompass the screens, the content
shown on the screens as well as the surroundings of the screens.