A book on digital signage must contain a chapter on how to gather content to be used
on the screens. Fortunately, existing content intended for the Web, as well as for
television, can be reused for digital signage. This is thoroughly discussed in this
chapter.
People in digital signage businesses also asked me to include information on customer
handling and billing customers. This leads to the Customer Relations Management (CRM)
systems. Also discussed are some of the various business ideas and outlets for digital
signage.
Chapter 9 contains 12 full-color illustrations.
The content management server is not only responsible for content distribution; it
must also gather content from various sources.
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