Digital Signage
Content Management
Distribution Techniques
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Chapter 10 Operational Aspects

Digital signage systems handle both non-real-time as well as near-real-time and live content simultaneously. This leads to new problems related to the operation of the system. It will take many years to fully explore these aspects. In this chapter, however, I have tried to gather number of known facts about this area. Naturally there are tremendous differences between handling digital signage systems based on manual, broadband or satellite distribution. Chapter 10, contains a comparison of the distribution media. Also analyzed are the break-even points between different distribution media (More details about this can be found in Appendix A).

Questions related to the need of separate broadband connections so as not to interfere with the transactional traffic to stores, or using scheduled download of content outside business hours, are discussed. Finally, hybrid systems that use satellite for point-to-multipoint traffic combined with broadband for the point-to-point related return path traffic are described.  

Analyzing the kind of traffic and choosing distribution methods accordingly might lead to a digital signage distribution system that uses satellite multicasting for content delivery and unicast broadband for return communication.

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Digital Signage Broadcasting