Having worked with the exciting combination of IP broadcasting and digital signage
techniques for a few years I began to realize that all existing real-time, near-real-time
and non-real-time media could be joined together in one single medium — digital signage
broadcasting. In chapter 1 I have tried to describe how the new flat-panel screens
pave the way for completely new medium in almost any environment. Also described
are the relationships between the new medium and the Internet as well as digital
The chapter contains 11 full-color illustrations.
Digital signage is becoming a more common sight, both indoors and outdoors. The same
messages might appear on plasma or LCD screens in stores as well as on large LED
screens outdoors. Actually, they are all the same medium.