How to introduce a completely new medium? How to make the reader understand the differences
between existing media, such as television and the Internet and a new medium? Could
there really be such a medium? These were the challenges when starting to write Digital
Signage Broadcasting. Find the results by reviewing the chapters' webpages. Digital
Signage Broadcasting is a part of the Focal Press Media Technology Professional Series.
"Every ad agency or marketing director should have a copy of this book on their shelves"Amazon customer review(Read Full Review)
The technology of digital signage continues its growth and evolution, but this book
from Lars-Ingemar Lundstrom from 2008 is still a solid reference for understanding
the technical aspects of digital signage.